The effect of bank artificial intelligence on consumer purchase intentions

Barış Armutçu(Marketing Science Institute), Kimberly C. Gleason(American University of Sharjah), Shirie Pui Shan Ho(University of Hong Kong), Ahmet Tan(Institute of Social Sciences), Matthew Yau Choi Chow(University of Lincoln)
Kybernetes
May 20, 2024
Cited by 18


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