Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives
Mohammad Iranmanesh(Taylor's University), Erfan Babaee Tırkolaee(Piri Reis University), Madugoda Gunaratnege Senali(Edith Cowan University), Behzad Foroughi(I-Shou University), Shahla Asadi(National University of Malaysia), Morteza Ghobakhloo
Cited by 25
Related Papers
Identifying industry 5.0 contributions to sustainable development: A strategy roadmap for delivering sustainability values
|Sustainable Production and Consumption|2022|453
Industry 4.0, innovation, and sustainable development: A systematic review and a roadmap to sustainable innovation
|Business Strategy and the Environment|2021|412
Determinants of Intention to Use ChatGPT for Educational Purposes: Findings from PLS-SEM and fsQCA
|International Journal of Human-Computer Interaction|2023|405
Digital transformation success under Industry 4.0: a strategic guideline for manufacturing SMEs
|Journal of Manufacturing Technology Management|2021|343
Industry 4.0 ten years on: A bibliometric and systematic review of concepts, sustainability value drivers, and success determinants
|Journal of Cleaner Production|2021|324