Virtually human: anthropomorphism in virtual influencer marketingEhsan Dabiran(Carleton University), Gerald Grant(Carleton University), Samira Farivar(Carleton University), Fang Wang(Wilfrid Laurier University)Journal of Retailing and Consumer ServicesMarch 17, 202410.1016/j.jretconser.2024.103797Cited by 144SaveCiteExport RISWatch citationsRelated PapersAnthropomorphism and Audience Engagement: Unlocking the Potential of Virtual Influencers|Unknown|2024|0