Artificial intelligence is the magic wand making customer-centric a reality! An investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment
Muhammad Bilal(Anhui Polytechnic University), Alrence Halibas(RMIT Vietnam), Umair Akram(RMIT Vietnam), Yunfeng Zhang(China University of Geosciences), Shukai Cai(Anhui Polytechnic University)
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