Hyper-personalization for enhancing customer loyalty and satisfaction in Customer Relationship Management (CRM) systems

Nitin Liladhar Rane(Swami Vivekanand College of Pharmacy), Jayesh Rane(K J Somaiya Medical College), Saurabh Choudhary(University of Mumbai)
SSRN Electronic Journal
January 1, 2023
Cited by 64


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