Why are consumers more willing to purchase in live stream shopping The perspective of psychological distance: examples from China
Liangjie Zhu(Zhejiang Gongshang University), Chujing Zhang(Zhejiang Gongshang University), Zhiyuan Liao(Zhejiang Gongshang University), Kun Nie(Southwest University), Yuqi Wang(Harbin Institute of Technology)
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