Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA
Behzad Foroughi(I-Shou University), Mana Khoshkam(Islamic Azad University South Tehran Branch), Mehrbakhsh Nilashi(UCSI University), Morteza Ghobakhloo(Uppsala University), Mohammad Iranmanesh(Taylor's University), Shahla Asadi(National University of Malaysia)
Cited by 81
Related Papers
Industry 4.0, digitization, and opportunities for sustainability
|Journal of Cleaner Production|2019|2k
The future of manufacturing industry: a strategic roadmap toward Industry 4.0
|Journal of Manufacturing Technology Management|2018|1.3k
Adoption of e‐commerce applications in SMEs
|Industrial Management & Data Systems|2011|578
Corporate survival in Industry 4.0 era: the enabling role of lean-digitized manufacturing
|Journal of Manufacturing Technology Management|2019|462
Identifying industry 5.0 contributions to sustainable development: A strategy roadmap for delivering sustainability values
|Sustainable Production and Consumption|2022|453