The application of CSR in marketing communication and its potential impact on customer perceived value

Michal Ruschak(Pan-European University), Michal Konečný(Institute of Technology and Business), Zdeněk Caha(Institute of Technology and Business), Milan Talíř(Brno University of Technology)
Journal of Entrepreneurship and Sustainability Issues
June 1, 2023
10.9770/jesi.2023.10.4(14)
Cited by 7

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