Sonic branding of meat- and plant-based foods: The role of timbre

Monin Techawachirakul(Thammasat University), Gemma A. Calvert(Nanyang Technological University), Kosuke Motoki(Keio University), Abhishek Pathak(University of Dundee)
Journal of Business Research
May 20, 2023
Cited by 19


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