Factors Affecting Filipino Consumer Behavior with Korean Products and Services: An Extended Theory of Planned Behavior Approach

Cristel Joy G. Cayaban(Mapúa University), Ma. Janice J. Gumasing(De La Salle University), Klint Allen Mariñas(Mapúa University), Reny Nadlifatin(Sepuluh Nopember Institute of Technology), Riañina D. Borres(Mapúa University), Satria Fadil Persada(Sepuluh Nopember Institute of Technology), Yogi Tri Prasetyo(Mapúa University)
Sustainability
March 2, 2023
Cited by 11


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