Factors Affecting Filipino Consumer Behavior with Korean Products and Services: An Extended Theory of Planned Behavior Approach
Cristel Joy G. Cayaban(Mapúa University), Ma. Janice J. Gumasing(De La Salle University), Klint Allen Mariñas(Mapúa University), Reny Nadlifatin(Sepuluh Nopember Institute of Technology), Riañina D. Borres(Mapúa University), Satria Fadil Persada(Sepuluh Nopember Institute of Technology), Yogi Tri Prasetyo(Mapúa University)
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