Insights into consumers: exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love
Kamelia Shahid(University of Science and Technology Beijing), Farrah Arif(University of Management and Technology), Qing Yang(Guangzhou University of Chinese Medicine), Abdul Waheed(University of Management and Technology)
International Journal of Information Systems and Change Management
January 1, 2022
Cited by 6
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