Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions

Liying Zhou(Guizhou University of Finance and Economics), Cheng Lu Wang(North China University of Water Resources and Electric Power), Banggang Wu, Fei Jin(Sichuan University), Zhi Chen(Chinese PLA General Hospital)
Journal of Business Research
January 23, 2023
Cited by 80


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