The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness
Miao Hu(University of Hawaiʻi at Mānoa), Qimei Chen(Fuzhou University), Dana L. Alden(University of Hawaiʻi at Mānoa), Jie Chen(University of Helsinki)
Cited by 17
Related Papers
The impact of board gender composition on dividend payouts
|Journal of Corporate Finance|2017|426
Female board representation, corporate innovation and firm performance
|Journal of Empirical Finance|2018|305
Cardiovascular, respiratory, and related disorders: key messages from Disease Control Priorities, 3rd edition
|The Lancet|2017|168
Are employee-friendly workplaces conducive to innovation?
|Journal of Corporate Finance|2016|128
Home country institutions, social value orientation, and the internationalization of ventures
|International Business Review|2017|67