The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention
Barween Al Kurdi(Hashemite University), Haitham M. Alzoubi, Muhammad Turki Alshurideh(University of Jordan), Ahmad AlHamad(University of Sharjah), Emad Tariq(Liverpool Hope University), Iman Akour(University of Sharjah)
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