Biologics to breast milk: A c<scp>ross‐sectional</scp> study of popular eczema treatment content on <scp>TikTok</scp>
Sabrina Khan(University of Southern California), Danielle Yee(University of Southern California), Samiya Khan(University of Southern California), Manan D. Mehta(University of Southern California), Caterina Zagona‐Prizio(University of Colorado Denver), Nicole Maynard(University of Southern California), Rasika Reddy(The University of Texas Southwestern Medical Center), April W. Armstrong(University of Southern California)
Cited by 10Open Access
Abstract
We conducted a cross-sectional study to compare viewer engagement, content quality and viewer experience of eczema related medical content on TikTok between health care professionals and non-health care professionals. Compared to non-health care professionals, health care professionals created videos of higher quality and superior viewing experience. Viewer engagement did not differ significantly between videos made by health care professionals and non-health care professionals. Overall, content creators should focus on producing comprehensive, evidence-based videos.
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