Understanding the role of influencers on live streaming platforms: when tipping makes the difference

Liying Zhou(Guizhou University of Finance and Economics), Zhi Chen(Chinese PLA General Hospital), Valerie Lynette Wang(West Chester University), Banggang Wu, Fei Jin(Sichuan University), Xiaodong Wang(University of Portsmouth)
European Journal of Marketing
August 4, 2022
Cited by 58


Related Papers