Understanding How Product Reviews on YouTube Affect Consumers’ Purchase Behaviors in Indonesia: An Exploration Using the Stimulus-Organism-Response Paradigm
Tsun-Yu Huang(Chaoyang University of Technology), Andri Dayarana K. Silalahi(Chaoyang University of Technology), Wen-Kuo Chen(Chaoyang University of Technology), Chien‐Wen Chen(Institute of Cellular and Organismic Biology, Academia Sinica)
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