The role of diffusion of innovation theory towards the adoption of halal meat supply chain

Ghulam Qader(Mohammad Ali Jinnah University), Muhamamd Asif Qureshi(Mohammad Ali Jinnah University), Imran Mehboob Shaikh(Universiti of Malaysia Sabah), Muhammad Junaid(Jiangsu University), Zubair Ali Shahid(Dongbei University of Finance and Economics)
Journal of Islamic marketing
May 4, 2022
Cited by 34


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