Understanding Consumers' Purchase Intention and Gift-Giving in Live Streaming Commerce: Findings from SEM and fsQCA

Wen-Kuo Chen(Chaoyang University of Technology), Andri Dayarana K. Silalahi(Chaoyang University of Technology), Chien‐Wen Chen(Institute of Cellular and Organismic Biology, Academia Sinica)
Emerging Science Journal
April 19, 2022
Cited by 44


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