Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory

Suresh Malodia(Mudra Institute of Communications Ahmedabad), Amandeep Dhir(University of Agder), Puneet Kaur(Chandigarh University), Peter Ractham(Thammasat University), Mototaka Sakashita(Keio University)
Journal of Business Research
April 12, 2022
Cited by 71


Related Papers