I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Fauzia Jabeen(Abu Dhabi University), Amandeep Dhir(University of Agder), Puneet Kaur(Chandigarh University), Suresh Malodia(Mudra Institute of Communications Ahmedabad), Shalini Talwar(Narsee Monjee Institute of Management Studies)
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