Exploring Consumers’ Purchase Intention to Social Media Advertising: The Role of Advertising Clicks

Chien‐Wen Chen(Institute of Cellular and Organismic Biology, Academia Sinica), Ya-Ting Tang(Chaoyang University of Technology), Pi-Ying Hsu(Chaoyang University of Technology), Wen-Shin Liu(National Central University), Wen-Kuo Chen(Chaoyang University of Technology)
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January 10, 2021
Cited by 5


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