Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan
Amandeep Dhir(University of Agder), Puneet Kaur(Chandigarh University), Mohd Sadiq(Australian Catholic University), Mototaka Sakashita(Keio University), Shalini Talwar(Narsee Monjee Institute of Management Studies)
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