Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study

Shalini Talwar(Narsee Monjee Institute of Management Studies), Puneet Kaur(Chandigarh University), Veronica Scuotto(University of Naples Federico II), Amandeep Dhir(University of Agder)
Journal of Business Research
April 2, 2021
Cited by 120


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