Enhancing Consumer Online Purchase Intention Through Gamification in China: Perspective of Cognitive Evaluation Theory

Xu Yan(Harbin University), Muhammad Khalid Anser(Recep Tayyip Erdoğan University), Michael Yao‐Ping Peng(Foshan University), Zhong Chen(Fujian Normal University)
Frontiers in Psychology
November 23, 2020
Cited by 127


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