Enhancing Consumer Online Purchase Intention Through Gamification in China: Perspective of Cognitive Evaluation Theory

Xu Yan(Yango University), Muhammad Khalid Anser(Xi'an University of Architecture and Technology), Michael Yao‐Ping Peng(Foshan University), Zhong Chen(Fujian Normal University)
Frontiers in Psychology
November 23, 2020
Cited by 127


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