Understanding the influence of impulse buying toward consumers’ post-purchase dissonance and return intention: an empirical investigation of apparel websites

Wen-Kuo Chen(Chaoyang University of Technology), Yu‐Chun Lin(National Yang Ming Chiao Tung University), Chien‐Wen Chen(Institute of Cellular and Organismic Biology, Academia Sinica)
Journal of Ambient Intelligence and Humanized Computing
July 17, 2020
Cited by 95


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