Behavioral economics informed message content in text message reminders to improve cervical screening participation: Two pragmatic randomized controlled trials
Sarah Huf(Queen Elizabeth the Queen Mother Hospital), Ivo Vlaev(National University of Singapore), Gaby Judah(St. Mary's Hospital), Robert Kerrison(University College London), Adele Richmond(Breast Cancer Now), Ellis Friedman(Faculty of Public Health), Ara Darzi(Imperial College London), Heema Shukla(Poole Hospital), Tim Chadborn(Public Health England), Dominic King(NIHR Imperial Biomedical Research Centre), Deborah Cunningham(Charing Cross Hospital), Fu‐Min Tseng(Queen Elizabeth the Queen Mother Hospital)
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