Behavioral economics informed message content in text message reminders to improve cervical screening participation: Two pragmatic randomized controlled trials
Sarah Huf(Queen Elizabeth the Queen Mother Hospital), Ivo Vlaev(National University of Singapore), Gaby Judah(Imperial College London), Robert Kerrison(University of Surrey), Adele Richmond(Breast Cancer Now), Ellis Friedman(Faculty of Public Health), Ara Darzi(Imperial College Healthcare NHS Trust), Heema Shukla(Poole Hospital), Tim Chadborn(Public Health England), Dominic King(Microsoft (United States)), Deborah Cunningham(Charing Cross Hospital), Fu‐Min Tseng(Queen Elizabeth the Queen Mother Hospital)
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