Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development

Shalini Talwar(Narsee Monjee Institute of Management Studies), Amandeep Dhir(University of Agder), Puneet Kaur(Chandigarh University), Manish Talwar(IFMR Graduate School of Business)
Australasian Marketing Journal (AMJ)
July 6, 2020
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