Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective

Puneet Kaur(Chandigarh University), Mohammad Almotairi(King Saud University), Amandeep Dhir(University of Agder), Areej Malibari(King Abdulaziz University), Sufen Chen(University of Oklahoma Health Sciences Center)
Telematics and Informatics
February 24, 2020
Cited by 161


Related Papers