Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement
Poonam Garg(Institute of Management Technology), Prof Vikas Kumar(Graphic Era University), Uthayasankar Sivarajah(Kingston University), Sam Dzever(Institut Mines-Télécom), Bhumika Gupta(Harish-Chandra Research Institute)
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