Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence
Eva A. van Reijmersdal(University of Amsterdam), Zeph M. C. van Berlo(University of Amsterdam), Ini Vanwesenbeeck(Ghent University), Liselot Hudders(Ghent University Hospital), Veroline Cauberghe(Ghent University), Esther Rozendaal(Radboud University Nijmegen)
Cited by 139
Related Papers
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
|International Journal of Advertising|2020|642
How Adolescents Use Social Media to Cope with Feelings of Loneliness and Anxiety During COVID-19 Lockdown
|Cyberpsychology Behavior and Social Networking|2020|569
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
|Journal of Advertising|2021|371
What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research
|Frontiers in Psychology|2019|369
The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being
|Journal of Happiness Studies|2011|301