Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence

Eva A. van Reijmersdal(University of Amsterdam), Zeph M. C. van Berlo(University of Amsterdam), Ini Vanwesenbeeck(Ghent University), Liselot Hudders(HOGENT University of Applied Sciences and Arts), Veroline Cauberghe(Ghent University), Esther Rozendaal(Radboud University Nijmegen)
Journal of Interactive Marketing
January 10, 2020
Cited by 139


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