Conservatism in human information processing

Abstract

… An abundance of research has shown that human beings are conservative processors of fallible information. Such experiments compare human behavior with the outputs of Bayes's theorem, the formally optimal rule about how opinions (that is, probabilities) should be revised on the basis of new information. It turns out that opinion change is very orderly, and usually proportional to numbers calculated from Bayes's theorem – but it is insufficient in amount. A convenient first approximation to the data would say that it takes anywhere from two to five observations to do one observation's worth of work in inducing a subject to change his opinions. A number of experiments have been aimed at an explanation for this phenomenon. They show that a major, probably the major, cause of conservatism is human misaggregation of the data. That is, men perceive each datum accurately and are well aware of its individual diagnostic meaning, but are unable to combine its diagnostic meaning well with the diagnostic meaning of other data when revising their opinions. …