The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
Hatice Kizgin(University of Bradford), Bidit Lal Dey(Brunel University of London), Yogesh K. Dwivedi(Swansea University), Laurie Hughes(Swansea University), Ahmad Jamal(Cardiff University), Paul Jones(Swansea University), Bianca Kronemann(University of Bradford), Michel Laroche(Concordia University), Lisa Peñaloza(Kedge Business School), Marie‐Odile Richard(SUNY Polytechnic Institute), Nripendra P. Rana(University of Bradford), René H.W. Romer, Kuttimani Tamilmani(University of Bradford), Michael D. Williams(Swansea University)
Cited by 101Open Access
Abstract
Related Papers
No related papers found
Powered by citation graph analysis