Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural intentions in fitness centres in Malaysia

Behzad Foroughi(I-Shou University), Sunghyup Sean Hyun(Pusan National University), Hassan F. Gholipour(Swinburne University of Technology), Mohammad Iranmanesh(Taylor's University)
International Journal of Sports Marketing and Sponsorship
June 17, 2019
Cited by 99


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