Impact of Mega Sport Events on Destination Image and Country Image
Jeeyoon Kim(Syracuse University), Yukyoum Kim(Florida State University), Joon Ho Kang(Korea National Sport University)
Cited by 73
Related Papers
Constraints and Motivators: A New Model to Explain Sport Consumer Behavior
|Journal of Sport Management|2010|224
A Conceptual Framework for Understanding Relationships Between Sport Consumers and Sport Organizations: A Relationship Quality Approach
|Journal of Sport Management|2011|164
The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework
|Journal of Sport Management|2011|151
Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research Synthesis
|Journal of Sport Management|2014|120
A Reconceptualization of Brand Image
|International Journal of Business Administration|2014|109