Millennial Chinese consumers' perceived destination brand value

Jun Luo(University of Nottingham Ningbo China), Dorothy Yen(Brunel University of London), Khanyapuss Punjaisri(University of Kent), Çağrı Yalkın(University of Birmingham), Yuan Huang(University of York), Bidit Lal Dey(Brunel University of London), Uthayasankar Sivarajah(Kingston University)
Journal of Business Research
July 4, 2018
Cited by 74


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