Critical social media information flows: political trust and protest behaviour among Kazakhstani college students

Abstract

In political regimes where traditional mass media are under state control, social networking sites may be the only place where citizens are exposed to and exchange dissident information. Despite all the attempts, complete control of social media seems to be implausible. We argue that the critical information that people see, read and share online undermines their trust in political institutions. This diminishing trust may threaten the legitimacy of the ruling regime and stimulate protest behaviour. We rely on original survey data of Kazakhstani college students to confirm these expectations. The data are unique in that they directly measure exposure to critical/dissident information, as opposed to simply assuming it. The analysis leverages Coarsened Exact Matching to simulate experimental conditions. This allows us to better identify the consequential mechanism and the attitudinal precursor by which social media influence protest in an authoritarian context.