The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm

Jamid Ul Islam(Indian Institute of Technology Roorkee), Zillur Rahman(Indian Institute of Technology Roorkee)

Telematics and Informatics

January 16, 2017

10.1016/j.tele.2017.01.004

Cited by 487

Abstract

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