Using an Analysis of Behavior Change to Inform Effective Digital Intervention Design: How Did the PRIMIT Website Change Hand Hygiene Behavior Across 8993 Users?
Ben Ainsworth(University of Southampton), Lucy Yardley(University College London), Mary Steele(University of Southampton), Sascha Miller(University of Southampton), Judith Joseph(University of Southampton), Leanne Morrison(NIHR Southampton Biomedical Research Centre), Beth Stuart(Queen Mary University of London), Paul Little(University of Antwerp)
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