Mental Accounting and Decision Making: The Influence of the Sense of Time Value on Decision Predisposition in Mental Accounting of Time

Abstract

The purpose of the experiment: Repeated Duxbury et al. (2005) experiment to verify if there existed the mental accounting effect in the reverse classic condition, and explore the influence of the sense of time value on decision predisposition in mental accounting of time. Experimental method: Using the Duxbury et al. (2005) experiment, 216 Chongqing normal university students and 81 college students in Chongqing Normal University were tested with Adolescence Time Management Disposition Inventory. Result: There is no significant difference in the amount of money paid of relative saving levels. There was no significant difference in the amount of money paid of relative saving levels by the subjects with high score of the sense of time value and low score.