Stating Appointment Costs in SMS Reminders Reduces Missed Hospital Appointments: Findings from Two Randomised Controlled Trials

Michael Hallsworth(The Behavioural Insights Team), Ara Darzi(Imperial College Healthcare NHS Trust), Anna Sallis(Public Health England), Dominic King(Microsoft (United States)), Ivo Vlaev(National University of Singapore), Dan Berry, Michael Sanders(The Behavioural Insights Team)
PLoS ONE
September 14, 2015
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