Giving students a voice on smoking issues through film

Abstract

This article describes the rationale underpinning the development of Cut Films — a social marketing intervention encouraging participants to work collaboratively to write, produce and direct films that challenge other young people who smoke to reconsider their attitudes and behaviours. It summarizes the findings and recommendations from the qualitative evaluation of the pilot phase with young people in schools and youth clubs and details how the campaign has responded to the research and suggests how school nurses can become involved.