Engaging with consumers using social media: a case study of music festivals
Simon Hudson(DATA4 (France)), Rupert Hudson(University of South Carolina)
Cited by 126
Related Papers
Stimuli-reponsive polymers and their bioconjugates
|Progress in Polymer Science|2004|2.3k
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
|International Journal of Research in Marketing|2015|664
Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives
|Journal of Travel Research|2006|548
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees
|Tourism Management|2014|523
The Impact of Social Media on the Consumer Decision Process: Implications for Tourism Marketing
|Journal of Travel & Tourism Marketing|2013|450