Judging nudging: can nudging improve population health?
Theresa M. Marteau(University of Cambridge), David Ogilvie(Communicating Diet and Activity Research), Martín Roland(University of Cambridge), Marc Suhrcke(University of East Anglia), Michael P. Kelly(National Institute for Health and Care Excellence)
Cited by 635Open Access
Abstract
Nudging has captured the imagination of the public, researchers, and policy makers as a way of changing human behaviour, with both the UK and US governments embracing it. <b>Theresa Marteau and colleagues</b> ask whether the concept stands up to scientific scrutiny
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