Image theory: Principles, goals, and plans in decision makingLee Roy Beach(University of Washington), Terence R. Mitchell(University of Washington)Acta PsychologicaDecember 1, 198710.1016/0001-6918(87)90034-5Cited by 389SaveCiteExport RISWatch citationsAbstractRelated PapersI.—COMPUTING MACHINERY AND INTELLIGENCEAlan Turing|Mind|1950|9.6kRegret Theory: An Alternative Theory of Rational Choice Under UncertaintyGraham Loomes, Robert Sugden|The Economic Journal|1982|4kTask complexity and contingent processing in decision making: An information search and protocol analysisJohn W. Payne|Organizational Behavior and Human Performance|1976|2kThe Manager's Job: Folklore and Fact.Henry Mintzberg|Unknown|1975|1.3kA Contingency Model for the Selection of Decision StrategiesLee Roy Beach, Terence R. Mitchell|Academy of Management Review|1978|924