Marketing and Advertising Strategies Leaderboard

Rising Stars

New and hot

Rising Stars Papers

1

How Artificial Intelligence (AI) Is Powering New Tourism Marketing and the Future Agenda for Smart Tourist Destinations

Electronics|2024

72 cit.

2

The Cybersecurity Applied by Online Travel Agencies and Hotels to Protect Users’ Private Data in Smart Cities

Smart Cities|2024

51 cit.

3

Generative artificial intelligence: a proactive and creative tool to achieve hyper-segmentation and hyper-personalization in the tourism industry

International Journal of Tourism Cities|2024

43 cit.

4

Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities

International Journal of Tourism Cities|2024

41 cit.

5

Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation

Computers in Human Behavior Reports|2024

27 cit.

6

The Use of Digital Twins to Address Smart Tourist Destinations’ Future Challenges

Platforms|2024

23 cit.

7

The types of hackers and cyberattacks in the aviation industry

Journal of Transportation Security|2024

21 cit.

8

Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image

Future Business Journal|2024

20 cit.

9

Unveiling the marketer's lens: exploring experiences and perspectives on AI integration in marketing strategies

Asia Pacific Journal of Marketing and Logistics|2024

17 cit.

10

Examining the impact of social media de-influencing on audiences

Internet Research|2025

14 cit.

Emerging Leaders

Gaining momentum

Emerging Leaders Researchers

1

Mohammad M. Foroudi

21c Consultancy (United Kingdom)

2

Victor A. Barger

University of Wisconsin–Whitewater

3

Y. Hammond Sherry

University of Ghana

4

Branislav Dudić

Comenius University Bratislava

5

Pantea Foroudi

Brunel University of London

6

Grace W Ying

Medical College of Wisconsin

7

Quan Xie

Southern Methodist University

8

Prajay Birla

Unknown

9

Dominika Moravčíková

University of Žilina

10

Mária Holienčinová

Slovak University of Agriculture in Nitra

Emerging Leaders Papers

1

Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020

International Journal of Contemporary Hospitality Management|2022

95 cit.

2

AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit

Journal of Interactive Advertising|2023

75 cit.

3

Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent Effects

British Journal of Management|2022

65 cit.

4

How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing

International Journal of Advertising|2022

62 cit.

5

Green roof substrates—A literature review

Frontiers in Built Environment|2022

53 cit.

6

Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs

International Journal of Advertising|2023

50 cit.

7

Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z

Journal of Interactive Advertising|2023

44 cit.

8

Antecedents and consequences of co-creation value with a resolution of complex P2P relationships

International Journal of Contemporary Hospitality Management|2022

36 cit.

9

A Brief History of Service Innovation: The evolution of past, present, and future of service innovation

Journal of Business Research|2023

34 cit.

10

Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework

Industrial Marketing Management|2024

33 cit.

Current Senior Leaders

Established & currently active

Current Senior Leaders Papers

1

Evolving to a New Dominant Logic for Marketing

Journal of Marketing|2003

14.4k cit.

2

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Journal of Marketing|1993

10.5k cit.

3

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Journal of Marketing|1993

7.8k cit.

4

Service-dominant logic: continuing the evolution

Journal of the Academy of Marketing Science|2007

7.3k cit.

5

Marketing Research: An Applied Orientation

Journal of Marketing Research|1994

7.1k cit.

6

Institutions and axioms: an extension and update of service-dominant logic

Journal of the Academy of Marketing Science|2015

3.5k cit.

7

Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research

Management Science|2006

3.2k cit.

8

Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model

Information Systems Research|2004

3.1k cit.

9

Consumer Evaluations of Brand Extensions

Journal of Marketing|1990

2.5k cit.

10

Brands and Branding: Research Findings and Future Priorities

Marketing Science|2006

2.3k cit.

Marketing and Advertising Strategies