Leaderboards/Management and Marketing Education

Management and Marketing Education

Last updated July 7, 2026

Rising Stars

New and hot

Rising Stars Researchers

1
Richard Busulwa
Swinburne University of Technology
2
Jerald Ozee Fernandes
Banasthali University
3
Samer Elhajjar
National University of Singapore
4
Carla Carvalho
University of Aveiro
5
Saeed Jameel Aburizaizah
King Abdulaziz University
6
Namhee Lee
Kyonggi University
7
Denny Gioia
Pennsylvania State University
8
Christina Chiang
Auckland University of Technology
9
Erin Twyford
University of Wollongong
10
Bibiana Irukaku Noeleen
Nnamdi Azikiwe University

Rising Stars Papers

1
Bridging the gap: sustainable development goals as catalysts for change in accounting education and society
Meditari Accountancy Research|2024
37 cit.
2
Unveiling the marketer's lens: exploring experiences and perspectives on AI integration in marketing strategies
Asia Pacific Journal of Marketing and Logistics|2024
17 cit.
3
Readiness of hospitality and tourism curricula for digital transformation
Journal of Hospitality Leisure Sport & Tourism Education|2024
16 cit.
4
Examining the impact of social media de-influencing on audiences
Internet Research|2025
14 cit.
5
Examining the contribution of diverse feedback perspectives during a work-integrated learning intervention
Journal of Accounting Education|2024
10 cit.
6
Social media research: We are publishing more but with weak influence
PLoS ONE|2024
8 cit.
7
Financial gaslighting: The financialisation of care in later life
Critical Perspectives on Accounting|2025
8 cit.
8
Travelers’ viewpoints on machine translation using Q methodology: a perspective of consumption value theory
Information Technology & Tourism|2024
6 cit.
9
Portfolio risk of cryptocurrency inclusion: a comparison among conventional cryptocurrencies and asset-backed cryptocurrencies
Eurasian economic review :|2025
4 cit.
10
Exploring the Impact of Cultural Destinations on Residents' Well‐Being: Case of Katara Cultural Village
International Journal of Tourism Research|2024
2 cit.

Emerging Leaders

Gaining momentum

Emerging Leaders Researchers

1
Mark Zehner
University of Wisconsin–Madison
2
Niklas Stevens
Unknown
3
Jessica L. Doll
Appalachian State University
4
Carol Lucy
Emporia State University
5
William A. Lovely
Universidad del Noreste
6
Iris Mao
Edith Cowan University
7
Mimi Gough
Purdue University West Lafayette
8
Lorraine L. Taylor
Fort Lewis College
9
Chui Ching Ling
Swinburne University of Technology Sarawak Campus
10
Anastasia Seregina
Moscow State University of Technologies and Management named after K.G. Razumovskiy

Emerging Leaders Papers

1
Electronic health record closed-loop referral (“eReferral”) to a state tobacco quitline: a retrospective case study of primary care implementation challenges and adaptations
Implementation Science Communications|2022
17 cit.
2
Enhancing online courses with civic engagement through service learning
Journal of Teaching in Travel & Tourism|2022
5 cit.
3
Addressing microaggressions and promoting DEI in hospitality and tourism education
Journal of Teaching in Travel & Tourism|2024
5 cit.
4
Sustainable symbiosis: navigating green energy purchase intentions and consumer comfort with remotely controlled energy management
Management of Environmental Quality An International Journal|2024
3 cit.
5
What We Do in the Shadows: Workplace Romance Nondisclosure and Employee Well-being
Business and Professional Communication Quarterly|2024
3 cit.
6
Workplace romance – ready or not? Complex antecedent conditions supporting (discouraging) concupiscence
Journal of Organizational Effectiveness People and Performance|2024
2 cit.
7
The Cost-Effectiveness of a Comprehensive Tobacco Treatment Intervention in Real-World Primary Care Clinics
Unknown Journal|2023
0 cit.
8
Overtourism in A Luxury Mountain Town: The Case of Telluride, Colorado
Journal of Hospitality & Tourism Cases|2024
0 cit.
9
Are your students “Wired That Way?”: Integrating personality types into the administration of group projects
Decision Sciences Journal of Innovative Education|2025
0 cit.
10
Explaining reckless behavior: an exploration of recklessness in the context of snowsliding
Journal of Sport & Tourism|2025
0 cit.

Current Senior Leaders

Established & currently active

Current Senior Leaders Researchers

1
Robert F. Lusch
University of Arizona
2
Bernard J. Jaworski
University of Arizona
3
Naresh K. Malhotra
Georgia Institute of Technology
4
Nirmalya Kumar
International Institute for Management Development
5
Katharina Petra Zeugner‐Roth
SKEMA Business School
6
İzhar Oplatka
Tel Aviv University
7
Roland T. Rust
University of Maryland, College Park
8
D. Anthony Butterfield
University of Massachusetts Amherst
9
Anne‐Wil Harzing
Middlesex University
10
Elizabeth S. Moore
Indiana University – Purdue University Indianapolis

Current Senior Leaders Papers

1
Evolving to a New Dominant Logic for Marketing
Journal of Marketing|2003
14.4k cit.
2
Market Orientation: The Construct, Research Propositions, and Managerial Implications
Journal of Marketing|1990
7.4k cit.
3
Service-dominant logic: continuing the evolution
Journal of the Academy of Marketing Science|2007
7.3k cit.
4
Marketing Research: An Applied Orientation
Journal of Marketing Research|1994
7.1k cit.
5
Market Orientation: Antecedents and Consequences
Journal of Marketing|1993
7.1k cit.
6
Market Orientation: Antecedents and Consequences
Journal of Marketing|1993
4.2k cit.
7
Market Orientation: The Construct, Research Propositions, and Managerial Implications
Journal of Marketing|1990
4k cit.
8
Institutions and axioms: an extension and update of service-dominant logic
Journal of the Academy of Marketing Science|2015
3.5k cit.
9
Artificial Intelligence in Service
Journal of Service Research|2018
3.3k cit.
10
Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research
Management Science|2006
3.2k cit.

Indexing Management and Marketing Education Reagents

Citation data for reagents in this field is currently compiling.