Leaderboards/Consumer Perception and Purchasing Behavior

Consumer Perception and Purchasing Behavior

Last updated July 7, 2026

Rising Stars

New and hot

Rising Stars Researchers

1
Yeonseo Park
Yonsei University
2
B Rachana
JSS Science and Technology University
3
Jinsu Park
University of Minnesota
4
Earth Chandrruangphen
Chulalongkorn University
5
Jin‐Young Kim
Ulsan National Institute of Science and Technology
6
Han Jin Lee
Research & Development Institute
7
Yu Li
Shanghai Normal University
8
Mohamed M. Elsotouhy
Mansoura University
9
Seol Hwang
Chung-Ang University
10
Sarah E. McComb
York University

Rising Stars Papers

1
Navigating the generative AI travel landscape: the influence of ChatGPT on the evolution from new users to loyal adopters
International Journal of Contemporary Hospitality Management|2024
71 cit.
2
Understanding physicians' adoption intentions to use Electronic Health Record (EHR) systems in developing countries: an extended TRAM approach
Marketing Intelligence & Planning|2024
20 cit.
3
Psychological Ownership of Avatars in the Metaverse: Its Key Antecedents and Outcomes
Journal of Consumer Behaviour|2024
19 cit.
4
Do the technological anxiety, privacy and physical risks matter in retail customers' adoption of AR apps? An extended UTAUT2 approach
EuroMed Journal of Business|2024
9 cit.
5
Value co-creation and positive online reviews: investigating the roles of customer gratitude and price fairness perception toward Egyptian hotels
EuroMed Journal of Business|2024
5 cit.
6
An Exploration of Spiral of Silence in Online News Comments: Characteristics of Four Flow Patterns of Users’ Comments
International Journal of Public Opinion Research|2024
2 cit.
7
How Does Generative AI Relate to Leisure Satisfaction and Awareness?
Leisure Sciences|2025
2 cit.
8
Avatars as Coping Mechanisms for Body Image Inadequacy: A Snapshot of Generation Z Consumers in the Metaverse
Clothing and Textiles Research Journal|2025
1 cit.
9
The impact of perceived service recovery justice on brand evangelism: the mediating role of customer forgiveness and the moderating role of customer religiosity
Journal of Islamic marketing|2025
1 cit.
10
Discovering organisational inertia from a dynamic behavioural perspective
International journal of organizational analysis|2025
1 cit.

Emerging Leaders

Gaining momentum

Emerging Leaders Researchers

1
Dam Tri Cuong
Industrial University of Ho Chi Minh City
2
Ahmed Abdullah
University of South Wales
3
Sophia Choukas‐Bradley
University of Pittsburgh
4
Jan C. Weyerer
German University of Administrative Sciences
5
Asif Iqbal
University of Karachi
6
Naeun Kim
University of Minnesota System
7
Jenifer Lee
Purdue University West Lafayette
8
Zhongxuan Lin
Xiamen University
9
세윤 장
Seoul National University
10
Hui’e Liang
State Administration of Cultural Heritage

Emerging Leaders Papers

1
Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty
Journal of Global Marketing|2025
144 cit.
2
Incorporating social media and muscular ideal internalization into the tripartite influence model of body image: Towards a modern understanding of adolescent girls’ body dissatisfaction
Body Image|2022
143 cit.
3
Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world
Journal of Global Fashion Marketing|2023
103 cit.
4
The Sociostructural-Intersectional Body Image (SIBI) framework: Understanding the impact of white supremacy in body image research and practice
Body Image|2023
62 cit.
5
Longitudinal associations between appearance‐related social media consciousness and adolescents' depressive symptoms
Journal of Adolescence|2022
50 cit.
6
Sexual and gender minority (<scp>SGM</scp>) adolescents' disordered eating: Exploring general and <scp>SGM‐specific</scp> factors
International Journal of Eating Disorders|2022
35 cit.
7
Perfect Storms and Double-Edged Swords: Recent Advances in Research on Adolescent Social Media Use and Mental Health
Advances in Psychiatry and Behavioral Health|2023
29 cit.
8
Sinicized Exploration of Sustainable Digital Fashion: Chinese Game Players’ Intention to Purchase Traditional Costume Skins
Sustainability|2022
28 cit.
9
Picture perfect during a pandemic? Body image concerns and depressive symptoms in U.S. adolescent girls during the COVID-19 lockdown
Journal of Children and Media|2022
27 cit.
10
What’s in a news image? Framing people with disabilities in the changing society of China
Disability & Society|2022
26 cit.

Current Senior Leaders

Established & currently active

Current Senior Leaders Researchers

1
Eunju Ko
Yonsei University
2
Kate Smith‐Miles
Deakin University
3
Marika Tiggemann
Flinders University
4
Stevan J. Arnold
Oregon State University
5
Viren Swami
Anglia Ruskin University
6
Gordon L. Flett
York University
7
Hsin‐Kuang Chi
Nanhua University
8
Susan P. Ashdown
Cornell University
9
Nancy Stephens
Intertek (Canada)
10
Yong‐Ki Lee
Korea National University of Transportation

Current Senior Leaders Papers

1
THE MEASUREMENT OF SELECTION ON CORRELATED CHARACTERS
Evolution|1983
5k cit.
2
Perfectionism in the self and social contexts: Conceptualization, assessment, and association with psychopathology.
Journal of Personality and Social Psychology|1991
2.6k cit.
3
Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
Journal of Business Research|2011
2.4k cit.
4
Perfectionism in the self and social contexts: Conceptualization, assessment, and association with psychopathology.
Journal of Personality and Social Psychology|1991
2.3k cit.
5
The Measurement of Selection on Correlated Characters
Evolution|1983
2.1k cit.
6
Morphology, Performance and Fitness
American Zoologist|1983
1.8k cit.
7
ON THE MEASUREMENT OF NATURAL AND SEXUAL SELECTION: THEORY
Evolution|1984
1.2k cit.
8
Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry
Journal of Marketing Research|1987
979 cit.
9
Automatic Age Estimation Based on Facial Aging Patterns
IEEE Transactions on Pattern Analysis and Machine Intelligence|2007
973 cit.
10
Body image across the adult life span: stability and change
Body Image|2003
934 cit.

Indexing Consumer Perception and Purchasing Behavior Reagents

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